So, you’ve made your first shoppable video. Maybe it’s a 20-second clip showing off your best-selling product. You’ve posted it on your website, shared it on social media, and now you’re waiting for the magic to happen. But how do you know if it’s actually working?
Getting views is nice. But if you want your shoppable videos to grow your sales, you need to track the right numbers – not just hope for the best.
Let’s break down what really matters.
Why Metrics Matter (Even for Small Brands)
When you start using shoppable videos to sell online, it’s easy to get excited about how cool it looks. People can watch and shop at the same time — what’s not to love?
But here’s the thing: good content is only part of the puzzle. To make sure your video is helping your business, you have to measure how it’s doing.
This is where ReelUp comes in. ReelUp is a tool that lets you turn your regular product videos into shoppable videos that people can interact with. And it also gives you simple, clear data — so you can see what’s working and what needs a little tweak.
Whether you’re a solo founder or running a small team, ReelUp helps you track key metrics without needing a marketing degree.
Metric #1: Video Views
This is the most basic number. It tells you how many people actually watched your video.
But here’s a tip: don’t just look at total views. Pay attention to who’s watching, and how long they’re staying. If lots of people are dropping off after just a few seconds, your video may need a better hook or shorter length. Think of it like this: views tell you if your video is catching attention. But they’re only step one.
Metric #2: Click-Through Rate (CTR)
This one’s super important. CTR shows how many people clicked on the product link inside your shoppable video. That means they were interested enough to take action.
A high CTR means your video is doing its job — showing the product in a way that makes people want it. If your CTR is low, try changing the way you present the product. Maybe show it in action, use a better call-to-action (like “Tap to Shop”), or make the product tag more noticeable.
With ReelUp, you can see your CTR for each video and compare what’s working best.
Metric #3: Conversion Rate
Okay, someone watched. Then they clicked. Now the big question: Did they buy?
Your conversion rate tells you how many viewers actually became customers after watching your shoppable video.
This is the number that really shows your return on investment. Even if only a few people watch, if most of them buy — you’ve made a great video.
To boost conversions, make sure the buying experience is smooth. The product page should match the video, load quickly, and answer common questions. Confusion = lost sales.
Metric #4: Average Watch Time
How long are people watching your video?
If they’re only staying for 3 seconds, your video might need a better start. But if they’re watching most of it — that’s a good sign.
Average watch time helps you understand if your content is holding attention. Even better, tools like ReelUp can show you where people drop off — so you know exactly where to improve.
Tip: keep your shoppable videos short, fun, and focused on one clear product or use case.
Metric #5: Engagement (Likes, Comments, Shares)
While not the most important for direct sales, engagement still matters.
If people are liking and sharing your video, it means they’re connecting with your brand. Comments can give you feedback — what they loved, what confused them, and what they want more of.
High engagement also tells social platforms (like Instagram or Facebook) to show your video to more people. That means free reach.
You can even reply to comments with product links or more details — and gently guide viewers toward shopping.
Metric #6: Drop-Off Rate
This one might sound negative, but it’s actually super helpful. Drop-off rate tells you how many people stopped watching before the video ended.
If your video is 30 seconds long but most people leave after 8 seconds, you may need to shorten it, or move your product tag earlier in the video.
Sometimes small changes — like starting with a strong visual or a person using the product — can keep people watching longer.
Metric #7: Revenue Per Video
At the end of the day, you’re running a business. So you want to know: How much money did this video make?
With platforms like ReelUp, you can see how much each shoppable video earns. This helps you focus your time and budget on what actually brings results.
You might find that one 15-second video made five times more than another. Use that insight to guide future content.
What If the Numbers Are Low?
Don’t panic. That’s normal in the beginning.
Think of your first few videos as experiments. Try different styles — tutorials, behind-the-scenes, influencer-style content, before-and-after clips. Track what works. Improve the next one. The goal is progress, not perfection.
And remember – every view, click, and comment is a chance to learn more about your audience.
Final Thoughts: Use Data to Get Creative
Shoppable videos are more than just a trend. They’re a new way of connecting with people and turning views into real results.
But to make the most of them, you have to do more than post and hope. You need to track, tweak, and improve. The good news? With tools like ReelUp, it’s easy – and actually kind of fun. So don’t just create. Create with purpose.
Because when you know what works, you don’t just get more clicks – you get more customers.
